AI for Sales teams

Are you trapped in the Sales Productivity Paradox, spending
as little as 30% of your week on actual selling while the rest is consumed by administrative work?

This inefficiency creates a "death spiral" of longer sales cycles and intense pressure to hit quota, just as buyers are becoming more informed and deals more complex.

The central question is no longer if you'll adapt to AI, but how you will adapt to build a durable competitive advantage.

5 Course Series

Duration ~4 hours
Released August 2025

Course Level

Beginner to Intermediate

Format

On-demand videos to learn at your own pace

About This Series

This professional series provides a complete journey from high-level strategic understanding to tactical, hands-on execution. The series begins by diagnosing the data-backed "Sales Productivity Paradox" to establish the urgent case for AI-driven transformation. It then introduces the "3 A's Playbook"—Automation, Augmentation, and Acceleration—a powerful framework for applying AI to your work.

You will then move into a hands-on workshop using a dual-framework system (the bottom-up Use Case Model and top-down Problem-Based Model) to build a prioritized AI Blueprint tailored to your specific role.

The series culminates in a capstone where you will learn to select the right AI technology using the "Three Tiers" framework and master essential, hands-on skills like advanced prompting, building custom AI assistants, and leveraging deep research tools.

AI for Sales Details

You'll Learn To
What You'll Do
Who It's For
Key Questions Addressed

AI for Sales

You'll Learn To

Analyze the "Sales Productivity Paradox" and make the data-backed case for AI-driven transformation in your sales role.

Use the 3A's Playbook (Automation, Augmentation, and Acceleration) to build a strategic framework for applying AI to your work.

Apply a dual-framework system—the bottom-up Use Case Model and top-down Problem-Based Model—to build a clear AI blueprint for your specific role and team.

Master the "Three Tiers of AI Technology" framework for organizing and prioritizing your technology selection.

Gain hands-on experience using advanced AI tools, including mastering advanced prompting, building custom GPTs, and using deep research tools to solve real-world sales challenges.

AI for Sales

What You'll Do

Use AI tools like JobsGPT and CampaignsGPT to rapidly deconstruct your role and workflows into a list of potential use cases.

Build a comprehensive and prioritized AI Blueprint using our downloadable Use Case and Problem-Based Workbooks.

Execute a final, hands-on capstone lab to master advanced prompting, build a custom "SecOps Outreach Writer" GPT, and ground an AI assistant in your own data using Google NotebookLM.

Create a 30-day action plan to immediately apply AI to your most valuable sales challenges.

AI for Sales

Who It's For

Sales Professionals (SDRs, AEs, Account Managers) seeking to future-proof their careers and dramatically enhance their productivity.

Sales Leaders (Managers, Directors, VPs) who need a structured system to build a business case and guide their teams toward an AI-forward future.

Revenue and Sales Operations Professionals tasked with identifying and implementing technologies to accelerate the entire revenue engine.

This course is ideal for learners seeking both personal and business AI transformation.

AI for Sales

Key Questions
Addressed

Why am I spending so little of my time actually selling, and how can AI solve this core problem?

What is a simple, strategic framework I can use to cut through the noise and categorize my AI opportunities?

How do I move from theory to a concrete, prioritized action plan for my specific role and challenges?

With thousands of AI tools available, how do I choose the right ones and master the essential skills to execute my AI plan?

Course Syllabus

This foundational course provides a data-driven overview of the current and future impact of AI on the sales profession. You will analyze the data behind the “Sales Productivity Paradox” and the “Sales Death Spiral” it creates, understanding why sellers spend only 30% of their time on selling and the painful consequences for their careers and companies. We’ll then explore why the emergence of powerful, accessible generative AI represents a fundamental tipping point, giving every seller the tools to reclaim their time, amplify their impact, and gain a massive competitive advantage.