Ongoing advisory · By invitation · One coach
AI, quietly
mastered.
Ongoing advisory at the intersection of leadership and AI strategy — for a small number of chief executives. One coach, one room. Kevin Williams.
Take the Snapshot
Five minutes. You walk away with a tailored set of AI practices you can use today.
When the CEO owns it, the results aren’t close.
57%
vs just 21% of everyone else
realize meaningful business value from AI
60%
vs just 22% of everyone else
are confident in their AI strategy
14%
vs just 4% of everyone else
report established ROI from AI
Yet only 24% of organizations put the CEO in that seat.
Source: KPMG Global AI Pulse, Q2 2026.
A small room,
by design.
A handful of chief executives at a time. Most share one trait: they intend to lead this themselves, not delegate it.
01
The CEO repositioning around AI
You built the company pre-AI. Now you need to absorb it without losing what made the business work — strategy and people questions interlocked, held by one partner at once.
02
The multi-time founder
You’ve been in the chair before. You’re in it again. The technology moved while you were heads-down. You want a peer who knows the work, is in the work himself, and has no axe to grind.
03
The board-facing CEO
Every board meeting now opens with AI. Every investor call closes with it. You’d rather think these things through with someone before you have to say them out loud.
04
The leader of an established business
Mature company, mature market, suddenly novel competition. You want to lead the response with confidence — not be led by it, and not learn it from someone who’s never sat where you sit.
Five domains.
One practice.
No fixed order, no rung to climb to. We start wherever the pressure is right now, and move as your priorities do.
KW
The coach
Five-time CEO.
AI coaching practitioner.
Daily AI builder.
Kevin is a five-time CEO and the founder of AscendAI. He has launched four commercial LLM-based products, exited a prior company to private equity, and advises boards, public-company executives, and federal and state lawmakers on how to absorb AI without losing the company in the process.
He works with the leaders who can’t outsource the thinking. One client at a time, one conversation at a time.
Advisor, Utah Governor’s Office of AI Policy · Co-chair, Responsible AI Initiative, University of Utah · Cited in The Wall Street Journal, Financial Times, Inc.
5×CEO tenures
1,000+Leaders trained
1:1No cohorts, ever
I can’t imagine a better executive coach for a moment like this than Kevin. The current pace of disruption demands an understanding that goes well beyond the headlines. Kevin sees where the disruption is heading and constantly challenges me to look farther afield. He understands what cutting edge technology is doing and helps cut through the hype and noise. Even more remarkable, is that Kevin understands and cares about people. Leading with a balance of vision and compassion is not an easy thing to do, and Kevin helps me walk that line.
Working with Kevin over the past three years has been transformative — from high-level strategy down to how the business actually runs day to day. He knows our people, our clients, and our real challenges, and consistently asks the right questions to surface solutions that stick.
His AI expertise has been especially valuable — both the frameworks and the practical, hands-on ways to integrate it into the company. He’s an exceptional coach and a genuine partner, in building a better business and in building me into a better leader.
Start with the Snapshot.
A short, private assessment — five minutes, no strings. You’ll leave with a tailored set of AI practices calibrated to how you actually work. If there’s a fit, we’ll be in touch privately.
