ceo lETTER
We’re multiple years into the AI transformation, and the conversation has fundamentally shifted. Organizations are no longer asking whether AI matters. They know it does. The pressure is coming from all directions: clients demanding efficiency, boards expecting action, markets moving forward with or without them… Read More
Our Mission
Our Mission
To translate AI hype into measurable business impact by: Providing structured training programs (AI literacy, risk, governance, and ambassador programs).
Bridging the gap between technical AI concepts and real-world business applications.
Enabling enterprises to adopt AI safely, efficiently, and sustainably through tiered training, community enablement, and governance frameworks.
Our Approach
Our Approach
We start with your business, not the technology.
Our team works alongside executives to identify where AI creates real advantage, whether it’s efficiency, innovation, or profitability. From strategy to enablement, we design solutions that integrate seamlessly into operations and deliver measurable ROI.
The result: organizations that don't just use AI, but evolve through it.
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CORE VALUES
Our values
From the training, partner, and proposal docs, the brand's values can be distilled into:
Practicality
Training that is applied, real-world, and results-oriented (not hype or compliance theater).
Accountability
Every employee has a role in safe, responsible Al use; no more "we didn't know" excuses.
Innovation with Guardrails
Encouraging creativity and experimentation while aligning with recognized Al risk frameworks (INST, EU AI Act).
Empowerment
Enabling employees at every level (from front line to executives) to confidently adopt Al and become internal champions.
Trust & Integrity
Building confidence with enterprises, regulators, and stakeholders through transparent, standards-aligned training.
Continuous Learning
Ongoing updates, community engagement, and annualized programs to keep pace with the fast-moving Al landscape.
Team Members
Leadership team
Section description
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Kevin Williams
CEO
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Andres Fonseca
Marketing director
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Russ Albright
Chairman
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Edward Robertshaw
Chief Technology Officer
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Judy Albright
Chief Revenue Officer
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Millicent Tracey
Board of Advisors
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Jane Knapp
Accounting
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Craig Heile
Chief Strategy Officer
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Ed Johnson
Lead Partner Manager
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Jeb Dean
Associate Product Manager,
Training
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Noah White
Consultant
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Benson Tracey
Automation & Marketing
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Anna Cabangon
Sales Development
Representative
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Alex Milan
LMS Administrator
Robyn brings deep Go-to-Market and Sales expertise shaped by years in VC-backed digital health and SaaS. She's built and scaled B2B strategies that drive real growth, using AI where it makes a difference. With experience in 50+ countries and over a decade in Mexico City, she brings a global lens to growth, operations, product development and cross-border execution. These diverse experiences enable Robyn to help us move fast, stay focused, and build for scale.
Gabriel Mina
Graphic Design
The Ascend AI-First Manifesto
We are inveterate learners, obsessed with a landscape that changes weekly. This is how we work, what we expect, and who we are.
1The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
2The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
3The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
4The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
5The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
6The first time we do something, it’s an adventure. We’re exploring, experimenting, figuring out what works. Embrace the uncertainty.
The second time we do something, it’s an education. We’re documenting, refining, understanding why it worked. This is where learning becomes transferable.
The third time we do something, it’s an automation. We’re systematizing, scaling, and freeing ourselves to pursue the next adventure.
This is how we scale without losing our edge. This is how we stay in our zone of genius while the work that can be automated, gets automated.
PARTNERS
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