EP #46 When Your AI Workflow Is Just Automating the Mess

How to fix your business before you automate it with AI. Sabir Semerkant exited three brands from his program for skipping that step.

Kevin Williams sits down with Sabir Semerkant, founder and CEO of Growth by Sabir, who has worked in direct-to-consumer ecommerce since the field was new. They get into why AI scales bad processes and bad data, the multi-model audit workflow Sabir runs in Claude Code, and how to test new models without breaking production.

In this episode

• Why Sabir exited about three brands from his Rapid2X program
• Garbage in, garbage out, and why wrong attribution data gets dangerous
• An orchestrator, Haiku workers, and two read-only auditors scoring work over three rounds
• Why Sabir pays monthly for his $100 plans and skips the annual discount
• The Meta and Gemini tests that failed in his dev environment
• Kevin's 600 hard-coded references to Sonnet 4.6 and the config file fix

Guest

Sabir Semerkant: Growth by Sabir

Sponsors

• AscendAI
• RapidDev
• LiberNovo

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